46 % of all searches on Google are local and 60% of American adults use smartphones and tablet to search for local product and service information. So it is important to optimize your website for local search.
What is Local SEO Marketing?
Local search optimization or Local SEO marketing is the process of optimizing your website to get more traffic from location-based searching. The difference between local SEO and organic SEO is searcher intent. If searcher queries contain local intent Google shows the local result.
On the Google search engine, you will see four types of local results. The first few results are paid and others are non-paid. The name of this non-paid results is local pack, organic or traditional result, and carousel result.
How Can I See my Site on Paid Result?
The paid results are not related to local SEO marketing. But it is related to search engine marketing (SEM). If you want to get the paid results you need some good budget. You have to advertise with Google using Google AdWords.
How Can I Get Local Pack Result
There are some factors that can help you to get local pack results. Some of the main factors are as follows
Google My Business Signals (Proximity, categories, keyword in business title, etc.)
Linking Signals (Yellow pages, linking domain authority, linking domain quantity, etc.)
On-Page Signals (Presence of Name, Address, Phone number, keywords in titles, domain authority, loading speed etc.)
Citation Signals (Yelp, Yellow pages /aggregator NAP consistency, citation volume, etc.)
Review Signals (Review quantity, review velocity, review diversity, etc.)
Mobile and Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, Responsiveness etc.)
Social Signals (Google+ engagement, Facebook engagement, Twitter engagement, etc.)
External Local Signals – Internet Yellow Pages / Other Aggregators – Name, Address and Phone number consistency, Citation Volume, etc.
Information source moz.com
How Can I Get Organic Results
Every local business wants to get the organic result. There are some factors that can help you to get organic results.
On Page Signals – Optimize your site for local search engines. Add your business name, address and phone number on every page of your site. Create city or state page when appropriate.
Link signals – Build quality backlinks for your website. try to get links from the local chamber of commerce and high authority sites.
External Local Signals – Build citations and optimize location listings through local business aggregators.
Local Place Signals – Crate or claim your Google maps, Bing, Yahoo and Apple maps.
Review signals – Try to get quality reviews and be aware of quantity, velocity, and diversity
Social Signals – Work for social engagement Engage, interact and build accounts for the different social mediums.
Behavioral/Mobile Signals – Make sure your website is mobile responsive and have a good user experience.
Personalization – Continue to build Google+ presence, and integrate Google+ into the site
Full list of local search factors on Moz.com
How Can I Get Carousel Result
Google doesn’t show carousel results for all searches. And you cannot control whether you appear or not on carousel results. Try to ensure that you have citations in Wikipedia. Make sure that your images are optimized based on Google’s Webmaster Guidelines. Finally, follow all of the organic ranking factors.
Now you know what is Local SEO Marketing and how it works. If you need any help fill free to contact me. If you have any question comments please.
Local SEO is an effective way to market your local business online. It can help your business stand out in the SERPs.
This Complete local SEO checklist will help you optimize your website for local search.
Moz defines local SEO as follows:
“Local SEO is specialized online marketing that increases visibility for businesses interested in ranking for geographically related keywords. A large component of local SEO is ranking well in the local algorithms. It is also important to rank well in the organic results for local keywords.”
Complete Local On Page SEO Check list
Use Name, Address, Phone number on every page on your site
Ensure phone numbers are clickable via mobile
Make sure your NAP information is consistent across all channels
Use Google map every page on your website if possible
Use Google map at least on your contact us page
URL Structure for Local SEO
Add your service area and main focusing keyword
Does URL make sense
Proper spelling and grammar
Don’t use words like “a” or “and”
Make sure you have unique title tag for every page on your site
Add your main focusing keywords
Add your location
Don’t add more than 60 characters
Double check your grammar and spelling
If you have enough space you can add your branded term
In your meta description, you can add only 140 characters.
Add your main keywords and location
Check grammar and spelling
Does it make sense?
Make sure you have only one h1 tag
H1 tag should contain your main focusing keywords
Check grammar and spelling
Does it make sense?
Add Important Web Page
Create service area page
Create about us, contact us page
Create customer inquiry page
Social Share Button
Add social share button on your web page
It can increase traffic and social share
Link your top review sites like ”Google +, Yelp”
Encourage users to provide a review
Make sure your page, or post has 2-3 internal links
link to helpful pages within your website
link to most popular pages on your website
Link to high authority site related to your business.
Link to helpful website in your local area.
Use helpful images
Do you own the images
Optimize image for site loading speed
Alt tags should properly describe the images you can add location
Make sure your website is responsive
Test your website on mobile, desktop, and tablet
Add your main focusing keyword in your first paragraph
Add your keywords in your content 3 to 4 times
Reduce bounce rate
increase dwell time
use tricks like “similar posts”
User engagement is a ranking factor
Comment can help you
A good idea to have one anyway
Adds legitimacy to site
Make sure your web page content is unique
Check for duplicate content
Update your content
Google likes fresh websites
Complete Local SEO Checklist – Technical SEO
Make sure search engines can index your site perfectly
Does search engines can crawl your site
SSL / HTTPS
Is it installed?
Is it installed correctly?
Make sure your site structure is easy to understand
Install Google Webmaster
Create google webmaster account
submit the web site to google webmaster
Install Google Analytics
Create ZGoogle analytics account
install google webmaster to your site
check for 404s and other errors
make sure old websites not indexed / present
check for malware
Submit XML site Map
Necessary for any website
Help Google to crawl your site
Site Loading Speed
Check your site loading speed
Web page should load less than 2 second
Redirects old page to new page if necessary
Check your robots.txt file
Block admin pages
Allow robots to crawl important pages
Do you have AMP version?
is it installed correctly?
is it optimized?
Local Off Page SEO Check List
Create Google my business profile
Get your Google My Business profile verified
Add high-quality photo
Create Bing Places for Business profile
Get your Bing Places for Business verified
Add high-quality photo
Create & Claim Listing On Yelp
Local SEO: Citations
Complete your business citation
Submit your site to the top 50 citation sites
Create strong social media presence
Create Facebook local business page
Create a strong social media strategy
Collect reviews from customers
Encourage customers to add reviews on Google My Business
Now you have a complete local SEO checklist. Optimize your website and bring more local customers to your business. If you need my help feel free to contact me at [email protected].
Title tags have a big role in any SEO campaign. It helps search engines and visitors to understand your web page contents.
Moz explains – Title tag is the second most important on-page ranking factor, after content.
Today I will show you how to optimize title tag for local SEO ranking.
What is Page Title Tag?
When you type any words on the search engine the first thing you see some blue text these texts are title tags.
Why Should I Optimize Title Tag?
There are many reasons behind it.
- Title tag helps search engine to identify what your web page is all about.
- Title tag gives ideas to the visitors about your website content.
- And title tag helps your website to get more social media traffic.
How to Optimize Title Tag for Local Business SEO
Add your main focusing keywords and location on your title tag.
For example, let’s say you run a mold removal business, and your targeted city Naples, Florida. You need to add both to your web page title tag. Your web page title tag should be mold removal service Naples, FL. It is important to add the location on your web page title tag for local business
- does it make sense?
- Make sure your title tag is less than 60 characters no more than 512 pixels.
- Make sure you have unique title tag for every page on your site.
- Double check your grammar and spelling.
- Optimize title for users and also for search engines.
- Don’t make it spammy.
There are some tools that can help you to see how your title tag looks on the search engine. One of the best tools that I love most is the Moz title tag preview tool. Click here to visit Moz title tag preview tool. Now type your title tag and this tool will show a preview of your title.
How Can I Edit or Add My Title Tags
It depends on your website structure. If your site is custom you can edit it with the help of your web developer. You need to place your title tag between opening and closing head tags.
But if you use CMS like WordPress, Joomla you can do it yourself. Let’s do it for WordPress. Login to your WordPress dashboard and install Yoast SEO plugin.
Once you have installed Yoast plugin you will see a Yoast SEO section on your every page and post below.
Now click the Edit snippet icon and type your title tag. That’s it.
You can change title tag anytime. I changed my title tag whenever I need. It helps me to attract visitors. Now it is your turn.
Title tags are most important part of your blog post and web page for SEO. It’s described search engines and visitors about your web page and blog post.
According to Moz, “Title tags are the second most important on-page factor for SEO, after content.”
In this blog post, I will show you how to create search engine friendly title tags.
What are Page Title Tags?
When you type any quires on the search engine you see some blue text on the search engine ranking page. Let’s see an example. Head over google and type ”best cupcake recipes” on Google search box.
These blue texts are the title tags.
Why Should I Optimize My Title Tags?
The optimizing title tag is crucial. It describes your web page to search engines and help you to grab viewers attention. Make sure it is good for both search engine and viewers. Title tags are displayed on browsers, search engine ranking page and the external site like Facebook, Google+.
Title Tag Optimization: How do I Write a Great Title Tag?
In the title tag, you can add only 60 characters. If you write a title tag that too long search engine may cut it off. Avoid all capital letters in any words.
Add your main keywords at the beginning of your title tags. For example, if your main focusing keyword is “cupcake recipes for kids”. Then Start your title tag with this keyword.
Don’t Add many keywords or a simple variation of keywords in your title tag. For example “Cupcake Recipes – Best Cupcake Recipes – Tasty Cupcake Recipes”. Avoid keywords stuffing. Page titles should be descriptive and concise.
If your brand is popular you can add your brand name in the title. It is not always mandatory if you have enough space you can add it.
Where do I Add The Title Tag?
Adding a title is different according to your website structure. If you have a CMS site like WordPress, Joomla it is easy to work. But if you have a custom site your title tag should be between opening and closing heading HTML tag. Here is an example.
If your site is WordPress then log in to your admin dashboard. Now click on the plugin and select add new.
In the top right search box type “Yoast SEO” Now install and activate this plugin.
Once you have complete installation process you will find Yoast SEO plugin section on your every blog post and web page below.
Here you will see snippet preview. If you want to add your title tag click on the ‘edit snippet’. Now start writing your title tag.
If you want to change your title tag you can change it whenever you want.
Title Tag Optimization Tools
There are some tools that can help you to optimize your title tags perfectly.
Moz Title Tag Preview Tool: Head over Moz title tag preview tool. Now enter your title it will show you a preview of your title tag on the search engine ranking page.
Seomofo: One of the best Google SERP snippet optimization tool. This tool will provide you with some extra information. It will show you how many characters you entered, Display options and more.
In this tool, you can add date, sponsored links (top), sponsored links (right), organic results, rich snippet text.
Protent: Another good SERP preview tool. Enter your title tag, meta description, and URL to see how they’ll appear in a Google search result.
Conclusion: Now you know what is title tag and why it is so important. I always optimize title tag with my focusing keywords. I changed it whenever I need. Now it is your turn.
Keyword research is an essential part of a successful marketing campaign. But 80% of marketer do keyword research wrong. Here I introduce 15 best free keyword research tools that can help you to generate thousands of keywords and more information.
Google Keyword Planner: One of the best free keyword research tools. This tool will show you a large number of the related keyword, monthly search volume (10-100, 100- 1K new format), estimated cost for Google PPC ads, Google PPC competition and more. You can filter your keyword according to language, country, state and city.
Bing Keyword Research Tool: For bing keyword research tool you need a bing webmaster account. If you have a bing webmaster account, you will get it under “Diagnostics & Tools section”. Bing keyword tool provides information from the bing search engine. It will show you keywords suggestion, search volume, and trends. You can filter your keyword according to country and language.
Ubersuggest.io: If you need a long tail keyword, then try this tool. It will show you a huge list of keyword suggestion. You can get the suggestion from web, image, YouTube and news search. You can filter your suggestion according to language.
Keywordtool.io: Another great free keyword suggestion tool. This tool created combined Google, YouTube, Bing, Amazon, and app store. You can get suggestion selecting any of this search engine. You have an opportunity to filter your data according to country and language.
Semrush.com: One of the best tools for keyword generator and analysis. Although it is a paid tool, if you sign up you can use it for 10 keywords every day. This tool represents all the information that you need. Monthly search volume, related keywords, keyword competition, keyword difficulty, add history and more.
Kwfinder.com: It’s a paid tool, but as a registered user you can try all features with the limited keyword. You can get ideas about search volume, keyword difficulty and add cost.
Spyfu.com: Another paid tool, but you can access every day with limited quires. It will show you the keyword overview, related keyword, the ad history, ranking, history, SERP analysis and more.
Rankbrain.me: Another nice tool for the long tail keyword. Keyword suggestion came from Google. Have filter option for image, video, YouTube, news, books, country, and language.
Wordstream.com: Nice keyword suggestion tool. It will give you suggested keyword and relative frequency.
Lsigraph.com: It’s a great tool for generating latent semantic indexing (LSI) keywords for your SEO improvement. Lsigraph can also help you to generate long tail keyword.
Wordtracker.com: This tool is good for getting top 10 high performing keyword and it will show you search volume, and competition.
You can also try keywordspy, theseotools.net, keywords.zone, and Smallseotools.com.
This is the list of free keyword research tools. Every tool has some different features, but you don’t need to use all of them select the best one or two according to your needs.