46 % of all searches on Google are local and 60% of American adults use smartphones and tablet to search for local product and service information. So it is important to optimize your website for local search.
What is Local SEO Marketing?
Local search optimization or Local SEO marketing is the process of optimizing your website to get more traffic from location-based searching. The difference between local SEO and organic SEO is searcher intent. If searcher queries contain local intent Google shows the local result.
On the Google search engine, you will see four types of local results. The first few results are paid and others are non-paid. The name of this non-paid results is local pack, organic or traditional result, and carousel result.
How Can I See my Site on Paid Result?
The paid results are not related to local SEO marketing. But it is related to search engine marketing (SEM). If you want to get the paid results you need some good budget. You have to advertise with Google using Google AdWords.
How Can I Get Local Pack Result
There are some factors that can help you to get local pack results. Some of the main factors are as follows
Google My Business Signals (Proximity, categories, keyword in business title, etc.)
Linking Signals (Yellow pages, linking domain authority, linking domain quantity, etc.)
On-Page Signals (Presence of Name, Address, Phone number, keywords in titles, domain authority, loading speed etc.)
Citation Signals (Yelp, Yellow pages /aggregator NAP consistency, citation volume, etc.)
Review Signals (Review quantity, review velocity, review diversity, etc.)
Mobile and Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, Responsiveness etc.)
Social Signals (Google+ engagement, Facebook engagement, Twitter engagement, etc.)
External Local Signals – Internet Yellow Pages / Other Aggregators – Name, Address and Phone number consistency, Citation Volume, etc.
Information source moz.com
How Can I Get Organic Results
Every local business wants to get the organic result. There are some factors that can help you to get organic results.
On Page Signals – Optimize your site for local search engines. Add your business name, address and phone number on every page of your site. Create city or state page when appropriate.
Link signals – Build quality backlinks for your website. try to get links from the local chamber of commerce and high authority sites.
External Local Signals – Build citations and optimize location listings through local business aggregators.
Local Place Signals – Crate or claim your Google maps, Bing, Yahoo and Apple maps.
Review signals – Try to get quality reviews and be aware of quantity, velocity, and diversity
Social Signals – Work for social engagement Engage, interact and build accounts for the different social mediums.
Behavioral/Mobile Signals – Make sure your website is mobile responsive and have a good user experience.
Personalization – Continue to build Google+ presence, and integrate Google+ into the site
Full list of local search factors on Moz.com
How Can I Get Carousel Result
Google doesn’t show carousel results for all searches. And you cannot control whether you appear or not on carousel results. Try to ensure that you have citations in Wikipedia. Make sure that your images are optimized based on Google’s Webmaster Guidelines. Finally, follow all of the organic ranking factors.
Now you know what is Local SEO Marketing and how it works. If you need any help fill free to contact me. If you have any question comments please.