Title tags have a big role in any SEO campaign. It helps search engines and visitors to understand your web page contents.
Moz explains – Title tag is the second most important on-page ranking factor, after content.
Today I will show you how to optimize title tag for local SEO ranking.
What is Page Title Tag?
When you type any words on the search engine the first thing you see some blue text these texts are title tags.
Why Should I Optimize Title Tag?
There are many reasons behind it.
- Title tag helps search engine to identify what your web page is all about.
- Title tag gives ideas to the visitors about your website content.
- And title tag helps your website to get more social media traffic.
How to Optimize Title Tag for Local Business SEO
Add your main focusing keywords and location on your title tag.
For example, let’s say you run a mold removal business, and your targeted city Naples, Florida. You need to add both to your web page title tag. Your web page title tag should be mold removal service Naples, FL. It is important to add the location on your web page title tag for local business
- does it make sense?
- Make sure your title tag is less than 60 characters no more than 512 pixels.
- Make sure you have unique title tag for every page on your site.
- Double check your grammar and spelling.
- Optimize title for users and also for search engines.
- Don’t make it spammy.
There are some tools that can help you to see how your title tag looks on the search engine. One of the best tools that I love most is the Moz title tag preview tool. Click here to visit Moz title tag preview tool. Now type your title tag and this tool will show a preview of your title.
How Can I Edit or Add My Title Tags
It depends on your website structure. If your site is custom you can edit it with the help of your web developer. You need to place your title tag between opening and closing head tags.
But if you use CMS like WordPress, Joomla you can do it yourself. Let’s do it for WordPress. Login to your WordPress dashboard and install Yoast SEO plugin.
Once you have installed Yoast plugin you will see a Yoast SEO section on your every page and post below.
Now click the Edit snippet icon and type your title tag. That’s it.
You can change title tag anytime. I changed my title tag whenever I need. It helps me to attract visitors. Now it is your turn.